On Sunday 2 March, regulated rail fares went up. Again. It happens every year, but it doesn’t need to. With annual rises, we’ve seen the cost of train travel increase at nearly twice the rate of driving, as a 14-year freeze on fuel duty means that driving costs in real terms are at 1990s levels. Little surprise, then, that people who have the option of driving, for all its risks, costs and unpredictability, chose to do so instead of taking a greener, safer, healthier mode of transport.
And year-on-year rises aren’t the only problem with rail fares. Do you remember the almighty national outcry when tickets for an Oasis concert were being sold for more than the advertised price? It was all over the press and the public were up in arms. Even worse, as time went on, the price went up! People really minded. This was neither fair nor rational in the eyes of the nation.
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Yet, if you’ve ever tried to travel by train across the UK, you’ll have become desensitised to being treated this way. The same seat might be £10 one day, £30 the next, £80 the day after and £300 a few days later*. And this is normal. We should compete for a seat. Why should movement, mobility, living our lives not be a competition?
There can be a place for demand-based pricing when it works for the public, such as when hotels reduce room rates at the last minute. But that didn’t happen with Oasis and it hasn’t happened for rail travel. People are encouraged to compete with each other for the ability to get around, and those with urgent needs to travel across the country such as for medical emergencies (I’ve experienced this first hand), fleeing abuse or persecution, and other more day-to-day needs which arise at short notice, are hit harder in the wallet than those with the ability to book weeks or months in advance.
Imagine if it was the same for driving? Imagine it cost more to drive on the day instead of deciding to drive a month earlier? People wouldn’t stand for it. Yet this is meant to be normal for intercity rail travel. Zoom out for a minute and it is clearly illogical, not least when we have a clear and present climate emergency, and one of the top priorities for this and every government has to be enabling more people to use the railways.
That’s why we launched our campaign, Fix Fares for Good in 2025. This is a very significant year for rail, as the government’s process of establishing Great British Railways as the new, publicly-owned body to run our railways is due to come into legislation. Setting aside the huge number of outstanding questions which need to be answered around the process of rail reform and the creation of Great British Railways, which stands to become the second biggest national employer after the NHS, one thing is clear: this has to be a chance for a reset on rail fares.