We are delighted to announce that our film, ‘How hard is it to sell The Big Issue?’ has been shortlisted for The Charity Film Awards in the category: Longform – under £5m turnover.
The Charity Film Awards were created to demonstrate how charitable video can inspire, incite to action, and change behaviour. Our film, directed by G Media, and produced by Bear Jam, brings to life the everyday struggle of Big Issue vendors, and dispels myths commonly associated with them by celebrating their entrepreneurship, strength and tenacity. The purpose of the film is to inspire and encourage more people and companies to support Big Issue vendors through participating in this transformational experience.
In our campaign, we invited people out from behind their desks, and introduced them to the often unwelcoming world of ‘face to face cold-calling sales’. The participants, working alongside Big Issue vendors in London, tangibly experience rejection, as well as the stark contrast between wealth and poverty. This can be an emotionally charged journey, as the participants often recognise their own behaviours, and the experience transforms perspectives and misconceptions.
Thank you to everyone who was involved and supported our project. The finalists will be announced in February, and the winners will be announced in March. Unfortunately, you can no longer vote, however if you would like to show your support, you can donate to The Big Issue Foundation.
Words by Tatty Martin