If you were told that a 30-second cold shower at the end of your nice warm one had proven scientific benefits and would enhance your mood and physical wellbeing, what would you be more likely to do?
- Play along and try it?
- Pass it on to a friend?
- Pay £1 to avoid trying it?!
That’s exactly what supporters of The 52 Project are being challenged to do!
The 52 Project is a collaborative wellbeing project set up by Dulcie Swanston, author ofIt’s Not Bloody Rocket Science and Dr Iain Price, neuroscientist, mental health champion and founding director of Think it Out.
The 52 Project uses an Instagram Live at 10am every Friday aiming to bring its followers a small, simple, but scientifically-evidenced, well-being ‘top-tip’each week. Viewers are asked to test or share the tips to see how well they work in real life for real people….and share which they will happily pay to avoid!
The great news for the Big Issue Foundation is that when their followers Pay £1 to avoid tips like The 30 Second Cold Shower, The Plank Challenge – or even nicer-sounding tips like A Warm Afternoon Bath or Morning Sunshine – The Big Issue Foundation gets the benefit of tester being reluctant to try the tip!