Big Issue Foundation

Virgin Media Customers Support Vendors This Christmas

Virgin Media is to donate £25,000 to Big Issue vendors across the country this Christmas, as part of its festive charity giveaway.

Daily winners of a Virgin Media draw for its customers will receive a £1,000 which will be shared between ten local vendors in the form of £100 supermarket vouchers.

The initiative starts on December 1 and will run for 25 days with Virgin Media working in collaboration with the magazine’s team to connect to vendors across the UK.

The coronavirus crisis has led to a 40% drop in sales of the magazine as the lockdowns have prevented vendors selling on the streets.

Tracy Griffin, interim chief executive of The Big Issue Foundation, said: “It’s been a very difficult year for our vendors. Not only in terms of earning a living through selling the magazine but the lack of footfall in communities has left many vendors feeling lonely and isolated.

“This is a lovely way to reach out and connect and to bring some much needed festive cheer.”
On 17th December, The Big Issue also hosted a take-over day on Virgin Media’s Twitter account to amplify the campaign.

Cilesta Van Doorn from Virgin Media said: “We’re thrilled to be partnering with the Big Issue this year as part of our ‘Let’s Do Christmas’ daily giveaway.

“By gifting each of our winners a cash donation to the Big Issue as part of our prize fund, we’re playing a part in helping vendors continue to build those all-important connections with their communities, even at a time when it’s harder to do so face-to-face.”

Every copy counts this Winter

Your local vendor is at the sharp end of the cost-of-living crisis this Winter. Prices of energy and food are rising rapidly. As is the cost of rent. All at their highest rate in 40 years. Vendors are amongst the most vulnerable people affected. Support our vendors to earn as much as they can and give them a fighting chance this Winter.

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