Why you should always #TAKETHEBIGISSUE – Watch the new video now!

Last week The Big Issue launched a brand new campaign to bust some Big Issue myths and promote the everyday, life-changing efforts of our hardworking vendors.

Comedian Seann Walsh joins a merry band of vendors to dispel some common myths about The Big Issue.

The #TakeTheBigIssue video – made in association with marketing behemoth Saatchi & Saatchi, director Jim Owen and Partizan production house – stars comedian Seann Walsh. You can watch it in full below.

Brief and very funny, it sees Walsh – and a number of our vendors – skilfully fillet a host of misconceptions that have grown around The Big Issue.

For 25 years The Big Issue has made a big difference to a lot of lives. But sadly, for such a great British institution, a number of myths have grown up around us along the way and need addressing.

We hope you enjoy it, encourage others to enjoy it – and to go out and buy The Big Issue.

We frequently like to remind everyone, for £2.50 (the price of a cup of coffee) you’re helping change someone’s life. And, of course, getting a show-stopping, award-winning magazine.

The Big Issue Foundation’s mission as a UK charity for people experiencing social and financial exclusion, is to connect vendors with the vital support and personal solutions that enable them to rebuild their lives; to determine their own pathways to a better future. We are not the financial beneficiaries of magazine sales and rely on our loyal donors to help us to support Big Issue vendors change their lives.