General Election 2024
![A group of Big Issue vendors at 10 Downing Street](https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg 2400w, https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg?resize=150,100 150w, https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg?resize=768,512 768w, https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg?resize=1536,1024 1536w, https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg?resize=2048,1365 2048w, https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg?resize=1290,860 1290w, https://www.bigissue.com/wp-content/uploads/2024/05/258A3148.jpg?resize=648,432 648w)
We demand an end to poverty
1 in 5 people in the UK live in poverty. That’s 14 million people struggling to meet their most basic needs, including 4 million children. This is the highest level of child poverty since records began. Our leaders cannot let this crisis continue.
This election, we’ll be working to put poverty prevention at the heart of every party’s agenda.
![](https://www.bigissue.com/wp-content/uploads/2024/05/Untitled-design-2.png)
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Take action
We’re writing to party leaders calling on them to end poverty this general election.
Big Issue has identified five key policies that are most urgent, and we’re urging leaders to implement them within a year if they get into government. Will you add your voice to the call?
Our Blueprint for Change
Big Issue’s Blueprint for Change is our long-term plan to end poverty for good.
We have decades of experience working with people affected by poverty, so we know what it will take to end poverty. We’ve used that knowledge to compile a roadmap for the next Government. The winning candidate on 4th July must use it to start investing in people to end poverty for good.
![Big Issue blueprint for change for general election 2024 contested by Rishi Sunak and Keir Starmer](https://www.bigissue.com/wp-content/uploads/2024/05/1618_Blueprint_hero.jpg?w=1920)
Latest news
!['don't surrender your family's future to labour' - rishi sunak post](https://www.bigissue.com/wp-content/uploads/2024/06/GRERXL9WcAAW3vR.jpeg?w=768)
Shocking political ad shows child as if at gunpoint. This is what it tells us about the Tory campaign
![Keir Starmer in front of Labour's campaign bus with the 'change' slogan written on the side](https://www.bigissue.com/wp-content/uploads/2024/06/53789351271_eb83ca1eca_o.jpg?w=648)
Our next PM must make sure a trip to the food bank isn’t the new normal
![A group of diverse people sit in a circle, in a support group formation](https://www.bigissue.com/wp-content/uploads/2024/06/Untitled-design-22.png?w=768)