Morrisons will produce extra food and up its deliveries to get £10m of meals to foodbanks as Covid-19 drives demand and cuts down on volunteers.
As well as making it easier for customers to donate products by lifting purchase limits from three items to four, the supermarket chain – one of few which produces much of its own food – will operate its 14 bakery, egg production and fruit and vegetable packing areas for an extra hour a day to produce enough to help foodbanks stock up.
There are also plans to send larger than usual supplies of canned goods to its 495 stores so the food can then be distributed to local foodbanks.
It’s estimated that the Covid-19 outbreak forced a 40 per cent drop in donations to foodbanks – down in part to people stocking up to prepare for lockdown and isolation, and those who have already lost jobs having less disposable income.
There has also been a slump in the number of volunteers looking to help out at foodbanks, with many self-isolating at home due to underlying health conditions or vulnerable family members.
Morrisons bosses estimate £10 million of food will have reached foodbanks across the UK by July.