Advertisement - Content continues below
Art

Read these hilarious online spoofs of the Government’s ‘Fatima’ retraining ad

The Government’s ‘Fatima’ ad suggesting artists and performers retrain ‘in cyber’ received widespread condemnation before they were pulled

Government adverts encouraging artists and performers to retrain have backfired in spectacular fashion as social media users remake the “Fatima” ad to feature leading Downing Street figures.

The ads were widely criticised online for featuring a ballet dancer lacing her shoes with the caption “Fatima’s next job should be in cyber (she just doesn’t know it yet)” followed by “Rethink. Reskill. Reboot”.

The Fatima ad arrived days after Chancellor Rishi Sunak denied suggesting people in the arts should retrain and were attributed to “CyberFirst”, a programme from the National Cyber Security Centre aiming to encourage young people into tech jobs, and to “HM Government”.

Musician Goldie, writer Caitlin Moran and actor James McAvoy were among thousands who criticised the ads before they were scrapped by Number 10. Culture Secretary Oliver Dowden described them as “crass” and a Downing Street spokesperson told the BBC they were “not appropriate”.

But that hasn’t stopped dozens of digital designers using their art skills to turn the posters back on the Government.

Advertisement - Content continues below
Advertisement - Content continues below
Advertisement - Content continues below

Support us today

Over the last 30 years, your contributions have been vital in providing opportunities for those facing poverty by giving them a hand up, not a hand out. Support us to help thousands more. Buy a copy from your local vendor, donate or subscribe online today.

Recommended for you

Read All
Get your entries in for The Big Issue's Christmas Kids Cover Competition
Art

Get your entries in for The Big Issue's Christmas Kids Cover Competition

Exclusive: David Lloyd's unseen drafts of iconic V for Vendetta mask
Art

Exclusive: David Lloyd's unseen drafts of iconic V for Vendetta mask

Filmmaker Paul Sng: 'My new book shows diversity can make Britain stronger'
Art

Filmmaker Paul Sng: 'My new book shows diversity can make Britain stronger'

Get a limited edition print and original artwork from The Connor Brothers
Art

Get a limited edition print and original artwork from The Connor Brothers

Most Popular

Read All
'What kidnappers do' - DWP forcing universal credit claimants to pose for photo with daily paper
1.

'What kidnappers do' - DWP forcing universal credit claimants to pose for photo with daily paper

The problems with BT's £50m 888 app to protect women on their way home
2.

The problems with BT's £50m 888 app to protect women on their way home

Why England's rivers are so polluted and will be for years to come
3.

Why England's rivers are so polluted and will be for years to come

Universal credit: What is it and why does the £20 cut matter?
4.

Universal credit: What is it and why does the £20 cut matter?