Twitter is not known for being the merriest place on Earth at the moment, even at the so-called ‘most wonderful time of the year’, but an independent bookshop owner is changing that while helping homeless people access books.
Simon Key of the Big Green Bookshop in Wood Green has already highlighted the power of social media with their popular #buyastrangerabook initiative which asked Twitter users to pay forward for a book to be given to a stranger.
Now, Simon has unveiled a new version of the social media project with #buyShelterabook, this time asking customers to pledge to buy a book for homelessness charity Shelter.
Today is the third day of our #BuyShelterABook campaign.
We're sending books to @Shelter this Christmas.
So far, with you're help, we have nearly £2000 to buy them books.
If you could share this, i'd really appreciate it.
Thanks. https://t.co/f1OxVKQq9L pic.twitter.com/UQ2jirWKX2— Big Green Bookshop (@Biggreenbooks) December 5, 2018
Eschewing the ‘every Wednesday’ format of the first campaign, the Shelter project launched on Monday and has already sparked more than £2,000 in book sales while Big Green Bookshop will throw in an additional £250.
Simon insists he has been stunned by the response already with three days still to run before the project wraps up on Saturday.