Deck the halls with boughs of holly, ’tis the season to be falling for a streaming giant’s devious scheme to manipulate users into splashing all the data they’ve harvested off them in the past year across social media. Fa la la la la, etc etc.
Sorry to be a downer, but there’s something I find really dispiriting about Spotify Wrapped, and the way it reduces our private listening habits to a game of performative fandom, while turning us all into a giant free advertising opportunity. Christmas should be a time for cosy jumpers, sleigh bells, Slade and all agreeing how accidentally racist Band Aid was. Not blindly doing the bidding of pittance-per-stream paying Scrooge-y corporate misers. Did you ever see Tiny Tim Cratchit bragging about being in the top 0.05% of Chappell Roan listeners globally? You did not. Although to be fair he probably couldn’t afford a premium account and the ads do start to get really annoying after a while on free.
Get the latest news and insight into how the Big Issue magazine is made by signing up for the Inside Big Issue newsletter
I long for a simpler era in Christmas and in music. A time when we all coalesced not around the internet, but the Top of the Pops festive special. An age when Slade slayed, Wham! slammed, Shakin’ Stevens shook and Cliff Richard, well, he just sort of swayed a lot and seemed unsure what to do with his hands. I miss the days when fat money-grubbing scoundrels at least had the guts to look you in the eye in the act of convincing you to waste that lovely crisp tenner you got off gran on a copy of Mr Blobby: The Album come Boxing Day. Or at least insofar as Mr Blobby could look anyone in the eye with his weird, googly too-far-apart peepers.
With all that in mind, I’ve headed out into the blizzard of this season’s festive releases, in search of a Christmas number one to believe in. A shining light to guide us through the darkness and cold of our modern capitalist hellscape.
Here’s 2024’s would-be Christmas number one hits, unwrapped.