Advertising helps fund Big Issue’s mission to end poverty
Music

Will.i.am’s heart hurts for today’s fame-hungry youth

The 43-year-old Black Eyed Peas frontman on where he found his entrepreneurial spirit and why he doesn’t consider himself to be 'political'

“I don’t know what the f**k the word ‘star’ means,” says will.i.am. “When I was growing up, I didn’t want to be a star, I just wanted to take care of my mom. I wasn’t even looking for a record deal.”

It’s here, half way through this week’s Letter To My Younger Self, that it becomes obvious Black Eyed Peas frontman and The Voice judge will.i.am is the product of decades of hard work, sincerity, and and a steadfast entrepreneurial spirit.

“It hurts my heart when young people tell me they want to be a star,” he tells The Big Issue. “I didn’t actively chase a record deal until Eazy-E passed away in 1995 and we started the Black Eyed Peas and I thought, I know what a record deal is now, and we need one.”

The singer also talks about his friendship with Black Eyed Peas bandmate apl. “The reason I am who I am today is because I met that kid at 14,” will.i.am says. “When Eazy-E died… doors were shut in our faces. But we kept going, ‘til one day we both went back to the Philippines together as the Black Eyed Peas. And the people who used to call this little kid Nub Nub because he was half-black, they celebrated him as a Filippino national treasure. I saw how he felt. And I felt like it was me coming home too.”

Shop The Big Issue’s will.i.am collection

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty
Our 2020 Impact Report

The Big Issue has given more than £1 million support to Big Issue vendors struggling due to the lockdown restrictions. To mark the significant milestone, we have published an impact report, documenting the seismic shift the organisation has undergone in the past 12 months.

View Report
Advertising helps fund Big Issue’s mission to end poverty

GIVE A GIFT THAT CHANGES A VENDOR'S LIFE

For £36.99, help a vendor stay warm, earn an extra £520, and build a better future.

Recommended for you

View all
What it's like to sing Agadoo for 40 years
Music

What it's like to sing Agadoo for 40 years

Whatever happened to punk?
Punk

Whatever happened to punk?

Kae Tempest: 'Seeing all these young queer and gender queer people makes me feel so happy'
Letter to my Younger Self

Kae Tempest: 'Seeing all these young queer and gender queer people makes me feel so happy'

The brass band bringing the cracking tunes of Wallace & Gromit to life
Music

The brass band bringing the cracking tunes of Wallace & Gromit to life