Advertisement
Christmas Special - Get your first 12 issues for just £12
SUBSCRIBE
Politics

NME: 'Nobody was more important than Jeremy Corbyn to our readers'

In the final days of the election campaign, NME put Jeremy Corbyn on their cover. Editor Mike Williams says it was their duty...

NME editor Mike Williams and Jeremy Corbyn

At the General Election, support for Jeremy Corbyn’s Labour party shocked politicians and pundits alike. So what happened? In a series of interviews, we speak to the campaigners, mobilisers, concert organisers, educators and pundits changing the political landscape and energising a new generation of the left in Britain…

Mike Williams: Politics matters again. Everyone is thinking about and talking about it. During the snap election campaign, politics was as much a part of our agenda as music and pop culture – so how could we not?  The Friday before the election, there is not a single person on Earth more important to our audience – from music, film or pop culture. Nobody stood for something that mattered so much in their lives as Jeremy Corbyn did.

Decisions on who we write about are based on our audience’s passion points

There was the gradual build-up to the decision [to put him on the cover], but then it was the biggest no-brainer ever. The opportunity was there to set the agenda and it would have been irresponsible not to take it. The NME has always been politicised. And it has been bubbling under again since the EU referendum. We’d see the people we were writing about and talking to becoming more engaged.

Decisions on who we write about are based on our audience’s passion points

More importantly, we are an audience business. Decisions on who we write about are based on our audience’s passion points. He [Corbyn] became the de facto figurehead of the fightback. But the more we shone a light on him the more we saw that this guy has something – he can not only vocalise what we’re feeling, but suggest a new way of thinking. There was a path to follow.

And meeting him [pictured above], he was exactly as I’d imagined. Open, honest, warm and also human enough to take the piss out of himself a little bit. The fact his name was sung to Seven Nation Army? I use this in the positive sense, but it is that mob mentality you get in football stadiums, that collective belief and support.

Advertisement
Advertisement

Glastonbury was more than a continuation of Corbyn’s momentum. I stood in the crowd at the Pyramid stage and all around me there were people in tears. This wasn’t just rousing a crowd, this was a speech of enormous magnitude. To see people so empowered by his words – right now, the support and belief in him is really legitimate. He feels he is deserving of it…

@itsmikelike

Photo credit: Jordan Curtis Hughes/NME

Our 2020 Impact Report

The Big Issue has given more than £1 million support to Big Issue vendors struggling due to the lockdown restrictions. To mark the significant milestone, we have published an impact report, documenting the seismic shift the organisation has undergone in the past 12 months.

View Report
Advertisement

Change a vendor's life this Christmas

This Christmas, 3.8 million people across the UK will be facing extreme poverty. Thousands of those struggling will turn to selling the Big Issue as a vital source of income - they need your support to earn and lift themselves out of poverty.

Recommended for you

View all
'It could have been from Gordon Brown': Experts weigh in on how radical Labour's budget really is
Chancellor Rachel Reeves prepares for the autumn budget 2024
Autumn budget

'It could have been from Gordon Brown': Experts weigh in on how radical Labour's budget really is

'We want a society that works for everyone': These millionaires want Rachel Reeves to tax them more
Chancellor Rachel Reeves has been urged to extend rough sleeping funding to help homelessness services
Wealth tax

'We want a society that works for everyone': These millionaires want Rachel Reeves to tax them more

Real change or austerity 2.0? Here's how Labour can deliver a budget that works for everyone
Autumn budget

Real change or austerity 2.0? Here's how Labour can deliver a budget that works for everyone

What Tory leader hopefuls Badenoch and Jenrick think about poverty, benefits, housing and more
Kemi Badenoch and Robert Jenrick
Politics

What Tory leader hopefuls Badenoch and Jenrick think about poverty, benefits, housing and more

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know