At the General Election, support for Jeremy Corbyn’s Labour party shocked politicians and pundits alike. So what happened? In a series of interviews, we speak to the campaigners, mobilisers, concert organisers, educators and pundits changing the political landscape and energising a new generation of the left in Britain…
How does Novara Media fit into the new media landscape?
Where we start from is reflection, analysis and criticism. We come from activist circles, and there is also an academic impulse with all of us.
People lump us in with the alt-left, simple, partisan, loud and lefty, like The Canary or Another Angry Voice. And that is not me shading what they have done, they serve a purpose. But we started with hour-long podcasts. That wasn’t doing it, but people liked the videos and the dialogue, the to and fro, and building on ideas. We diversified.
From long form documentaries to super quick, one-minute autoplay-in-the-timeline video that make a specific intervention. Useful, salient, accessible – they are our key words. What is the most accessible and quickfire way to get complex ideas into a shareable format?
What was your General Election strategy?