It took a former Doctor to trigger the conversation on organ donation.
TARDIS veteran Peter Capaldi starred in and his second cousin (once removed) Lewis’ video for ‘Someone You Loved’ – and triggered an outpouring of emotion online.
The video depicts the senior Capaldi playing a widower, seen nursing his dying wife in flashbacks before he visits the family of the woman who received her heart as a transplant, meaning he is able to hear his wife’s heartbeat once more.
The response has been incredible – reaching one million views in two days and adding an extra 100,000 per day.
In this week’s Big Issue magazine, we give you the full story of how the video, in support of charities Live Life Give Life and Save9Lives.