Elephant Branded founder James Munro Boon tells us why he set up the company…
When I was younger I remember asking my Dad what the magazine was that the man sold on the corner of the high street in my local town. The man always had a smile and the magazine had vibrant cover designs. While I did not know it at the time, I suppose this was perhaps my first interaction with social business. Trying to find a simple solution to a complex social issue, while giving others the leg up to help themselves.
To be honest, I never intended to become a social entrepreneur, but kind of fell into it.
During my architecture degree, we were given the chance to design and build a school in South Africa. Blood sweat and tears went into making the school, however after all the effort that went into the build, I was shocked to see children coming into the school without basic school equipment.
I was shocked to see children coming into the school without basic school equipment
After University I was offered a job in Asia. I travelled a lot and again saw schools where the kids just didn’t have anything. It was on one such trip that I met Pry and Mey, my business partners in Cambodia.
Pry, the creative genius behind Elephant Branded, had just started to make a simple bag out of recycled cement bags. I thought if we tweaked the design a little then we could sell some bags to my friends and help raise some money to buy school equipment.