All fashion enthusiast-turned-influencer Bianca Foley desired was a plain white T-shirt, but she was astounded to discover 19 pages of the same white garment during an online search. This abundance of seemingly unnecessary choice sparked her interest in sustainability.
“I just wanted a white T-shirt,” Foley told The Big Issue. “I went on ASOS and there were 19 pages [of them]. I was like, ‘Why are there so many? Why is the company not just selling one perfect white T-shirt that fits everyone?’”
Since then, Foley, 34, has grown her profile as a fashion and sustainability influencer, content creator and co-host of Sustainability Influenced, a podcast which she describes as directing her audience through the “minefield” of sustainability.
With over 14,000 Instagram followers, Foley has made a name for herself in the field of sustainable fashion by showcasing her sense of style, as well as enriching her online followers with advice on consumerism, rental fashion and how to maintain an ethical wardrobe.
In 2021, the term “sustainable” was at the forefront of public discussion as there was a tremendous rise in environmental consciousness to safeguard our planet — specifically during and after the United Nations’ Cop26 climate conference in October.
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One positive outcome of the conference was that the United Nations Fashion Industry Charter for Climate Action was renewed with new commitments, including the goal of reaching net-zero emissions by 2050, and procuring environmentally acceptable raw materials by 2030. Among the 130 brands that signed the charter include top fashion labels Burberry and Nike.