Advertisement - Content continues below
Ethical Shopping

WAWWA clothing puts people and planet before profit

The cool sustainable fashion brand is now available in The Big Issue Shop

An estimated £140 million-worth of clothing goes into landfill each year – with the annual carbon emissions used up to make a household’s newly purchased clothing equating to driving a modern car for 6,000 miles.

And with the public shift from fast fashion there’s a hunger for style that is sustainably sourced – forget rugs made from rags and jumpers that look like they’d scratch you to pieces – WAWWA is here to make your eco-conscious clothing stylish and cool, but it doesn’t end there.

The small team behind WAWWA is trying hard to make as high a quality product as possible, with as small an impact on the planet as possible, but in doing so, they try to have as big a positive impact on its inhabitants as possible.

The clothing firm uses sustainable manufacturing techniques and pays a fair wage for an end product that’s longer lasting and minimises its impact on the world. To top it off, their 1+1 collection donates an item to someone less fortunate for each item bought.

For every heavyweight organic cotton tee purchased, another is donated to someone experiencing homelessness. Each tee is created in a factory using renewable energy, by workers earning a fair wage – they’re even PETA approved and rack up a 91 per cent reduction in its carbon footprint than your standard tee.

And with socks one of the most requested items at homeless shelters, they’ve recently introduced their own WAWWA sports socks. Stress tested and comfort tested – the socks are produced in a small batch right here in the UK to help reduce their carbon footprint.

Advertisement - Content continues below
Advertisement - Content continues below
Advertisement - Content continues below

Support The Big Issue and our vendors this Christmas

Every time you buy a copy of The Big Issue, subscribe or donate, you are helping our vendors to work their way out of poverty by providing 'a hand up not a hand out.' You’re helping Big Issue vendors achieve their #BigWish

Recommended for you

Read All
Why your clothes might be killing the planet - and where to source sustainable fashion
Fast fashion

Why your clothes might be killing the planet - and where to source sustainable fashion

How to make your Christmas tree sustainable
Christmas

How to make your Christmas tree sustainable

Cheap Christmas gifts: Affordable and ethical presents for budgets from £10 to £100
Christmas

Cheap Christmas gifts: Affordable and ethical presents for budgets from £10 to £100

Black Friday 2021: Eco-friendly and ethical gifts for a sustainable shopping spree
Black Friday

Black Friday 2021: Eco-friendly and ethical gifts for a sustainable shopping spree

Most Popular

Read All
Simon Le Bon: 'I’m very lucky. Solo artists have nobody to tell them they’re being an arsehole'
1.

Simon Le Bon: 'I’m very lucky. Solo artists have nobody to tell them they’re being an arsehole'

The six best things that happened at Stormzy’s Christmas party for the kids of Croydon
2.

The six best things that happened at Stormzy’s Christmas party for the kids of Croydon

The innovative 'nap pads' that could save the lives of homeless people
3.

The innovative 'nap pads' that could save the lives of homeless people

Michael Sheen: 'I’ve essentially turned myself into a social enterprise, a not-for-profit actor'
4.

Michael Sheen: 'I’ve essentially turned myself into a social enterprise, a not-for-profit actor'

With temperatures dropping and fewer shoppers on the high street, our vendors need you now more than ever. Buy, subscribe or donate.