Advertisement
Life

Symeon Brown: What do influencers tell us about the future of work?

Today, more kids want to be influencers than want to be astronauts. And with the likes of Kylie Jenner and Dwayne Johnson getting paid almost a million pounds for a single post on Instagram, who could blame them?

But is the influencer life as glamorous as it seems?

In his new book Get Rich or Lie Trying, Channel 4 News reporter Symeon Brown lifts the lid on influencer culture. It’s a timely investigation. He meets young women who’ve had plastic surgery to fit the online ideal, and a formerly homeless African migrant who’s been paid to listen to racist abuse from alt right livestream audiences.

But Symeon doesn’t vilify the influencers he met for his book – for many of the people making money by building a following online, it can seem a rational choice when faced with an insecure job market and the cost of living crisis.

In this week’s BetterPod he tells Sophie Dimitrijevic and Laura Kelly about the undercurrent of fraud, exploitation, bribery, and dishonesty behind influencer culture.

BetterPod is brought to you by The Big Issue’s Future Generations team. Through the Future Generations team, we offer a platform for exciting young journalists from underrepresented backgrounds to address the biggest issues facing us today.

Advertisement
Advertisement
Advertisement

Bigger Issues need bigger solutions

Big Issue Group is creating new solutions through enterprise to unlock opportunities for the 14.5 million people living in poverty to earn, learn and thrive. Big Issue Group brings together our media and investment initiatives as well as a diverse and pioneering range of new solutions, all of which aim to dismantle poverty by creating opportunity. Learn how you can change lives today.

Recommended for you

Read All
Holiday activities: Make this handy harmonica
Summer survival guide

Holiday activities: Make this handy harmonica

What is fast fashion, which brands use it - and how can I buy sustainable clothing?
Fast fashion

What is fast fashion, which brands use it - and how can I buy sustainable clothing?

Cheap and fun activities to keep your children entertained over the summer holidays
Summer Survival Guide

Cheap and fun activities to keep your children entertained over the summer holidays

Energy bills: why yours is now so expensive, and where all the money goes
Analysis

Energy bills: why yours is now so expensive, and where all the money goes

Most Popular

Read All
All the places where kids can eat free during the summer holidays
1.

All the places where kids can eat free during the summer holidays

This Twitter bot is exposing celebrities taking three-minute private jet flights
2.

This Twitter bot is exposing celebrities taking three-minute private jet flights

Will free school meals and vouchers be offered over the summer holidays?
3.

Will free school meals and vouchers be offered over the summer holidays?

Estate agents caught saying they don't rent homes to people on benefits
4.

Estate agents caught saying they don't rent homes to people on benefits

Keep up to date with the Big Issue. The leading voice on life, politics, culture and social activism direct to your inbox.