Enterprising students at Glasgow Caledonian University are going head-to-head on campus in an Apprentice-style challenge to see who can sell the most Big Issue magazines over seven days.
Swapping the lecture hall for the boardroom, the 20 business and marketing students kicked off the challenge last week with a briefing from Big Issue staff and tips from vendors. Each starting with five free copies – just like regular Big Issue vendors – they must buy any further copies for £1.25, selling them on designated pitches on campus for £2.50.
We’re going to tell people that message of ‘a hand-up not a hand-out’ and hopefully they’ll understand it’s more than just a magazine
The three teams – Talpa, The Entrepreneurs and Trinity – will battle for the chance to win a summer internship with event sponsor Enterprise Rent-a-Car.
The scheme is part of organisers Enactus’ efforts to bring students, universities and business leaders together to tackle the 2030 Sustainable Development Agenda – a UN-backed plan to mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change. It is also hoped that the sell-off will inspire students to create social enterprises all over the world.
James Russell, Enactus commercial team leader, said: “This is the first project we’ve run like this at the University. The Big Issue sell-off is the perfect challenge to start with because it chimes with so many of our own values at Enactus, such as transforming lives and sustainable development through commerce.”
Profits from the challenge will go towards Enactus projects across the city which include working with Glasgow City Mission’s Kitchen team and Renfrew and Arran High Schools, where students mentor pupils on employability skills, CV training and assisting with university applications.