How it was told
It barely seems a minute since temperature records were being smashed in the summer but Christmas isn’t that far away.
It’s probably a little too soon to fetch the baubles, tinsel and tree from the loft however.
Not so, suggests a slew of online news stories published last week. In fact, they insist that hanging up decorations early could make you merry.
The Daily Mirror’s “Putting Christmas decorations up early can make you happier, psychologist says” is just one of a series of virtually identical stories run by most major UK national news sites, receiving plenty of coverage abroad too.
“Putting up Christmas decorations EARLY makes you happier because it triggers childhood memories, claims psychologist” was the Mail Online’s effort while the Daily Express took the unusual approach of packing quotes from the other stories in with Melania Trump’s Christmas plans. “Melania Trump: FLOTUS mocked after revealing festive White House plans – in September” was the headline they opted for.
But it wasn’t just last week when these stories were published – in fact, identical stories that quoted the same experts, psychoanalyst Steve McKeown and psychotherapist Amy Morin, also appeared in November 2017.