Heritage fashion brand Belstaff has pledged to give 10 per cent of all full-price sales over the Back Friday weekend to The Big Issue to help vendors and our mission to dismantle poverty.
The team-up comes after Belstaff pledged earlier this year to donate one coat to a Big Issue vendor for every one sold between April 8 and May 15 during the first Covid-19 lockdown.
In total, 350 coats have been donated to vendors across the UK and the partnership was celebrated recently with a unique photo shoot that put Big Issue vendors in the spotlight both behind and in front of the camera.
Carlos Gonzalez Perez has been selling The Big Issue, on and off, for a decade. But he is also a self-taught photographer whose work has been exhibited around the world, documenting city life, exploring architecture, searching for unusual subjects with an eye for interesting angles and unlikely juxtapositions.
And his latest assignment was to shoot fellow vendors in London locations – William Herbert near Angel station, Sharon at London Bridge and Roel in Victoria – all of them sporting brand new jackets courtesy of Belstaff.
“The three vendors were honestly like models,” says Perez. “They were so charming, so natural. They made it extremely easy. One or two were a bit shy, but they were so easy to work with.”