Advertising helps fund Big Issue’s mission to end poverty
Special offer: Receive 8 issues for just £9.99!
SUBSCRIBE
Housing

Renters 'must earn more than £75,000' to afford to live in London

Key workers and young families are being forced out of London – and it’s hurting the economy, according to research from G15 housing associations

An aerial photo of London

Renters are being priced out of London. Image: Javier Martinez / Unsplash

Renters in London must earn more than £75,000 to afford the average private rent in the English capital, new research has found, amid a warning that young families and key workers are being forced out.

Research from the G15, representing London’s biggest housing associations, found Londoners need to be earning £76,261 a year to keep up with rents in the English capital.

In London’s most expensive boroughs, salaries need to outstrip even the country’s top 10% of owners for renters to compete.

Tenants in London are seeing the biggest increases in the UK, according to the Office for National Statistics, with rents 9.7% higher than a year ago at an average private rent of £2,114 a month.

“London is built on a vibrant mix of people from all walks of life, but the capital is increasingly unaffordable for many,” said Fiona Fletcher-Smith, chair of the G15.

“A healthy London is one that provides room to grow for all Londoners. For key workers and young families to be locked out of many parts of the city is hugely damaging from a social and economic perspective.”

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

The amount of cash needed to keep up with rents differs across London’s 32 boroughs.

The G15 analysis looked at what tenants would have to earn to ensure rent covers no more than 30% of household incomes. The limit is widely considered the maximum renters should pay to live a healthy and affordable life and in many cases means a house share is the only option. 

The analysis found renters must be earning £124,240 a year to rent in Westminster or £101,599 in Hammersmith and Fulham.

Renters in Lambeth would have to earn £95,040 to keep up with the average while in Camden earnings would have to be £92,320 and in Wandsworth the mark is £89,639.

Tenants will have to earn between £70,000 and £80,000 to live in Islington, Hackney and Ealing while in Barking and Dagenham the salary required is £61,039 and renters in Croydon must bring home £55,440.

The G15’s Funding London’s Affordable Homes report found a household with an income equal to London’s median salary of £33,562 after tax) would pay £68% of their income on housing on average.

Advertising helps fund Big Issue’s mission to end poverty

Using the example of two nurses on an average salary of £38,000, the report said the pair would be unable to afford market rents in 14 of 32 London boroughs.

Similarly, a young family with two adults each earning the average salary would find six of London’s boroughs out of reach for the average private rent without some sort of rent support.

In a bid to convince the government to invest in social housing, the report said building 289,000 homes for social rent would save Londoners £4.8bn in rent. It could also save the taxpayer up to an additional £3.5bn in housing benefits.

“Social housing is 70% cheaper on average than private market alternatives. Without it, London would be off limits to many people on medium to low incomes,” added Fletcher-Smith.

“With the government setting an ambition for 400,000 new homes in the capital, it is critical that our housing supports Londoners at all income levels. Social rent homes are a vital part of the mix, and housing associations are ready to work with the government to provide the affordable homes London and Londoners so desperately need.”

The Big Issue is among a number of housing organisations calling for more affordable and social housing to bring down record-high private rents.

Advertising helps fund Big Issue’s mission to end poverty

Shelter has said 90,000 social rent homes are needed every year for the next decade to tackle the housing crisis.

So far, Labour has neglected to set a target for social housing as it looks to boost housebuilding to deliver 1.5 million homes while in power.

However, housing secretary Angela Rayner has called for a “council house revolution” and promised to prioritise social rent homes after bringing in mandatory housebuilding targets for local authorities to deliver 370,000 homes per year.

The Labour government is also set to introduce long-awaited rent reforms through the Renters’ Rights Bill.

Do you have a story to tell or opinions to share about this? Get in touch and tell us moreBig Issue exists to give homeless and marginalised people the opportunity to earn an income. To support our work buy a copy of the magazine or get the app from the App Store or Google Play.

Advertising helps fund Big Issue’s mission to end poverty

Never miss an issue

Take advantage of our special subscription offer. Subscribe from just £9.99 and never miss an issue.

Recommended for you

View all
Landlords of overcrowded flat fined £12k after fire killed dad-of-two
The damage following a deadly fire at Maddocks House in Shadwell
Shadwell fire

Landlords of overcrowded flat fined £12k after fire killed dad-of-two

This innovative scheme uses spare rooms to house homeless refugees after Home Office backlog blitz
Housing Justice refugee lodgings programme
Refugee homelessness

This innovative scheme uses spare rooms to house homeless refugees after Home Office backlog blitz

Will Labour's 'radical' leasehold reforms lead to a 'two-tier' system for flat owners?
Cladding protest in Westminster
Leasehold reform

Will Labour's 'radical' leasehold reforms lead to a 'two-tier' system for flat owners?

Homelessness facts and statistics: The numbers you need to know in 2025
Homelessness

Homelessness facts and statistics: The numbers you need to know in 2025

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know

Support our vendors with a subscription

For each subscription to the magazine, we’ll provide a vendor with a reusable water bottle, making it easier for them to access cold water on hot days.