Advertising helps fund Big Issue’s mission to end poverty
Don’t miss this offer - 8 issues for just £9.99
SUBSCRIBE
Housing

Craig David returns to childhood social home in plea to build: 'I could play my melodies and dream'

The 7 Days singer is backing Shelter’s call for 90,000 social rent homes to be built every year to tackle the housing crisis and lift children out of homelessness

Craig David at the social home he grew up in

Craig David's roots as a musician came from growing up in social housing. Image: Shelter

Craig David has become a British music icon and it all started with social housing – now he has returned to his childhood home with Shelter to make the case for more being built.

The singer lived on the Holyrood Estate near Southampton city centre until the age of 20 and returned with mum Tina for a powerful new film to aid the housing charity’s campaign for 90,000 social rent homes to be built each year.

David, 43, reflected on the role having a stable and secure social home played in launching a career that yielded two chart-topping singles in “7 Days” and “Fill Me In”.

He also met the family now living in the home and surprised them with an intimate concert in their living room.

Craig David at the social home he grew up in, performing a concert
Craig David performs a concert in his old social home. Image: Shelter

Craig David said: “Growing up in a social home meant everything to me. It wasn’t just a place to live – it was a space where I felt secure, supported, and able to be myself. The sense of community was so strong too – we looked out for each other and that made all the difference.

“I remember how, in that very home, I could sit down, play my melodies, and dream. That home was where I wrote some of the most important songs of my life – songs that went on to shape my career and touch so many people’s hearts.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

“Going back with Shelter to visit my old home, and still feeling that same energy, reminded me just how powerful the foundation of a stable, loving home can be. I’m proud to support Shelter’s campaign, because it’s heartbreaking to think so many children today don’t have that same chance. Every child deserves the security, support and sense of belonging I was lucky enough to grow up with – and that means investing in social housing.”

The stunt came as a failure to build enough social housing – as well as replacing homes sold off through the Right to Buy scheme – in recent decades has seen England’s housing crisis mount.

Craig David at the social home he grew up in
David recreated a photo from his youth outside the social home where he used to live. Image: Shelter
Craig David at the social home he grew up in
A young Craig David outside his social home. Image: Shelter

Homelessness is at an all-time high, with over 164,000 children currently growing up homeless in temporary accommodation in England.

On top of this, 1.3 million households in England are currently stuck on waiting lists for a social home, a rise of 10% in the last two years.

Shelter is urging the government to use the spending review in June to invest in building 90,000 social homes a year for the next decade.

Mairi MacRae, director of campaigns and policy at Shelter, said: “Homelessness has a clear solution – safe, secure social rent homes that give everyone the chance to thrive, but right now, there just aren’t enough. Decades of underinvestment in social house building has left us with a chronic shortage, pushing more and more families into expensive, unstable private rentals or overcrowded, often grim temporary accommodation.

“We’re so grateful to have Craig backing our campaign. His story shows just how powerful and life-changing a social home can be – providing the solid foundation for a successful career and future.

“That’s a world away from what growing numbers of homeless children are facing today – living in temporary accommodation where instability looms over them, never knowing if they’ll be forced to move again, leaving their schools and communities behind.”

Only once social housing stock has grown sharply can we, as Craig David would put it, chill on Sunday.

Do you have a story to tell or opinions to share about this? Get in touch and tell us moreBig Issue exists to give homeless and marginalised people the opportunity to earn an income. To support our work buy a copy of the magazine or get the app from the App Store or Google Play.

Advertising helps fund Big Issue’s mission to end poverty

Never miss an issue

Take advantage of our special subscription offer. Subscribe from just £9.99 and never miss an issue.

Recommended for you

View all
Use council tax hike on second homes to build thousands of new community-led houses, experts say
Houses in Pembrokeshire
Community housing

Use council tax hike on second homes to build thousands of new community-led houses, experts say

Meet the ex-Big Issue vendor who went from homelessness to giving Prince William a tour of Aberdeen
Prince WIlliam is given a tour of Aberdeen by former Big Issue vendor Angus
Homelessness

Meet the ex-Big Issue vendor who went from homelessness to giving Prince William a tour of Aberdeen

London homelessness centre forced to turn young people away due to 'unprecedented demand'
new horizon youth centre, queue of people
Youth homelessness

London homelessness centre forced to turn young people away due to 'unprecedented demand'

Rents in UK are rising at highest rate in decades. Will they keep going up?
rents uk
Renting

Rents in UK are rising at highest rate in decades. Will they keep going up?

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know

Support our vendors with a subscription

For each subscription to the magazine, we’ll provide a vendor with a reusable water bottle, making it easier for them to access cold water on hot days.