Prince William wrote a personal note to Big Issue sellers

Prince William has written a heartfelt note to Big Issue sellers as he features on the magazine’s cover this week, describing the “inspiring” time he spent selling the magazine and his hopes for their futures. 

In the letter, delivered to each Big Issue vendor as they collected their magazines to sell on to members of the public, the Duke of Cambridge wrote that he recognises the steps “each and every one of you are taking… to set your lives up on a different path”.

“Please know that I am thinking of you all and will continue to do so, not just now in the summer months, but also when the winter starts to bite, and you are still out there selling,” he wrote. 

The Big Issue magazine is traditionally sold by people who are between homes, long-term unemployed or otherwise marginalised, but recently Prince William donned the iconic Big Issue red hat and uniform to test his sales skills. 

The experience was “truly eye opening” alongside vendor Dave Martin, he said, as the pair sold to punters in London’s Westminster.

In the letter, he shared his realisation that “many people look straight through you” and the impact this could have on vendors’ own sense of worth.

“I know the past two years have been particularly tough because of the huge dip in sales as a result of the pandemic,” wrote the Duke.

Subscribe to The Big Issue

From just £3 per week

Take a print or digital subscription to The Big Issue and provide a critical lifeline to our work. With each subscription we invest every penny back into supporting the network of sellers across the UK. A subscription also means you'll never miss the weekly editions of an award-winning publication, with each issue featuring the leading voices on life, culture, politics and social activism.

Subscribe

When the UK-wide lockdown was announced in March 2020, overnight more than 1,000 Big Issue vendors were suddenly unable to sell the magazine on their pitches.  The Big Issue had to adapt fast, by going cashless to equip vendors with more hygienic card-readers, and launching a magazine subscription option to get cash in the pockets of vendors even when they have to stay home.

“I hope business is starting to pick up again, and that you’re getting back on your feet,” William added in encouragement. 

The prince has also revealed that he plans to teach his children about homelessness, in the same way his mother Princess Diana taught him.

Read the full letter below.

Dear Vendor,

A few weeks ago, I stood in your shoes joining an amazing Big Issue vendor in selling magazines in central London. I did so because after years of learning about the challenges many of you face, I wanted to see the other side – how each and every one of you are taking the steps to set your lives on a different path by building your own small businesses.

The reality was even more inspiring than I’d anticipated. However, a different reality also dawned on me: that even as you work tirelessly to better yourselves, many people looked straight through you. Lives are often so busy these days with people rushing from meeting to meeting, school drop off to desk, that we aren’t able to see what’s happening around us. And I saw the consequence that could have on your own sense of worth.

Added to that, I know the past two years have been particularly tough because of the huge dip in sales as a result of the pandemic. I hope business is now starting to pick up again, and that you’re getting back on your feet.

Finally, please know that I am thinking of you all and will continue to do so, not just now in the summer months but also when the winter starts to bite, and you are still out there selling.

With my best wishes,

William

p.s. I hope I don’t hamper your sales too much this week!!