More than 130,000 families with young children who are eligible for free food are failing to claim what they are entitled to under the Healthy Start programme.
Introduced in 2006, the scheme offers free vouchers weekly for pregnant mothers or those with a child under a four years old to help buy basic healthy foods.
But it is not well-known, according to 27 national charities and health bodies, including food poverty charities Sustain and The Trussell Trust as well as the Royal Society for Public Health (RSPH), who have penned an open letter to Health Secretary Matt Hancock calling for greater exposure.
The group wants better investment to make the scheme common knowledge as Brexit continues to dominate matters in Westminster.
“The bottom line is that much of the glue that has held British society together since the Second World War has been deliberately removed and replaced with a harsh and uncaring ethos.” – @Alston_UNSRhttps://t.co/9xbdFM7SX8
— Big Issue (@BigIssue) May 31, 2019
And that means that £28.6 million–worth of fruit, vegetables and milk went unclaimed last year as a result – just 64 per cent was claimed.