Ovo Energy has apologised for handing out “plainly offensive” tips on how to stay warm to customers struggling to pay UK energy bills.
The provider issued 10 suggestions which included doing star jumps, cuddling pets and leaving the oven open after cooking to fend off the cold during the energy crisis.
Labour MP Darren Jones told the Financial Times – which broke the story – that being “told to put on a jumper instead of turning on your heating if you can’t afford it, at a time of such difficulty for so many families, is plainly offensive”.
The blog, sent to SSE customers, also advised people to wear extra layers, eat porridge or clean the house to stay moving.
Millions of families across the UK are facing a cost of living crisis between soaring post-lockdown inflation, increasing living costs and eye-watering energy bills.
A dramatic increase in global wholesale gas prices over the past year has seen household fuel bills soar, with charges expected to increase by another 50 per cent in April when the price cap increases. Average UK energy bills could hit £2,000 per year for households paying a tariff by direct debit.