A charity in London has launched a “fruit and veg prescription” service to try and tackle food poverty and chronic disease.
Vouchers totalling £8 per week plus £2 for extra household members will be given out which can be spent on fruit and veg at local shops and markets.
Launched by Alexandra Rose Charity and funded by local authorities, the £250,000 pilot will take place in Lambeth and Tower Hamlets, which has one of the highest rates of poverty in the country.
Jonathan Pauling, chief executive at Alexandra Rose Charity, said: “The cost of living crisis is worsening and exacerbating rising levels of diet-related ill health and food insecurity.
“When calories from unhealthy food are three times cheaper than healthy alternatives, it makes sense that people will prioritise being full rather than being healthy, but this only stores up problems for the future.”
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