Social Justice

Five ways the cost of living is rising – and how to get help if you’re struggling

Rising prices are squeezing millions of households. We’ve broken down exactly what’s changing – and where to get help during the cost of living crisis.

Boris Johnson addressed the cost of living and housing crises in a speech from Blackpool this week, pledging to help the nation with household finances and home ownership.

Johnson’s speech follows on from a damaging no confidence vote earlier this week, with analysts suggesting the new measures on housing may be an attempt to recover his popularity. 

New measures announced included allowing benefit claimants to use welfare payments towards mortgages, and an expansion of the right to buy scheme.

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Earlier in the month, Chancellor Rishi Sunak unveiled a package of measures to address the cost of living crisis, including one-off payments to ease the burden of rising household costs.

The package, costing an estimated £15bn, tops up a £9bn package of measures announced in Sunak’s Spring Statement in March. 

Prices are continuing to rise across the country, with inflation hitting 9 per cent in April and many families struggling to make ends meet. 


Millions have now been plunged into poverty, with reports of food banks running low on donations, people skipping meals and households taking desperate measures to avoid using their heating systems at home.

With energy bills set to rise in October, the cost of living crisis looks set to continue for some time. But how did we get here in the first place, what prices have risen, and what does it mean for your finances? 

We’ve rounded up everything you need to know about the cost of living crisis, along with advice on what to do if you find yourself struggling.

What changed on April 1?

Prices have been rising since late last year, but April saw some overnight changes that sent a shock through households across the country. These changes were:

  • Ofgem increasing the energy price cap by 54 per cent, meaning a nearly £700 annual rise in bills for those who pay by direct debit
  • A national insurance increase – dubbed the health and social levy by ministers – of 10 per cent, which experts warned would affect the lowest earners the most
  • Council tax rising by around 3.5 per cent, meaning those in band D could face paying around £2,000 annually
  • A freeze on the income tax threshold, meaning a real-terms cut in take-home earnings for most
  • Water bills rising by an average 1.7 per cent
  • Lateral flow tests will no longer be free for everyone in England, to be followed by the rest of the UK in coming weeks

Changes that also came into effect were:

  • A benefits increase of just 3.1 per cent, in the face of inflation which could hit eight per cent
  • The biggest hike in rent prices for social housing tenants in more than a decade
  • An increase in the National Living Wage – the minimum wage for over-23s – which is too small to compensate for the rise in living costs, amounting to a real-terms cut for some
  • A rise in VAT for hospitality businesses, which will be passed onto customers in the form of higher price points

And to top it all off, MPs gave themselves a pay rise of £2,000 per year, to £84,000.

This represents a 2.7 per cent increase, in line with average public sector pay and lower than the percentage increase in universal credit, but will still be a thumb in the eye to those struggling to make ends meet.

What is a cost of living crisis, and why is it happening?

A cost of living crisis is a situation in which the cost of everyday essentials like groceries and bills are rising faster than average household incomes. 

The rise in everyday costs is measured by inflation, which records how fast the rate is rising year-on-year.

In April, inflation hit yet another high of 9 per cent, meaning that the cost of everyday goods is now 9 per cent higher than this time last year. 

The current cost of living crisis is particularly acute because a variety of different pressures are pushing up the rate of inflation.

This means costs are higher across the board, from food to petrol and energy bills, rather than prices rising in just one area.

Some of the factors driving the current spike in prices include: 

  • High demand for oil and gas since the beginning of 2021 coupled with uncertainty over supply due to the Ukraine conflict pushing energy prices up across the globe. This has led to higher costs for energy companies and subsequently, their customers.
  • Government support offered during the pandemic, such as reduced VAT rates in hospitality, ending.
  • Shortages in staff across a number of sectors including hospitality and transport. This is partly due to the pandemic but also compounded by Brexit, which saw many foreign workers leave the country. 
  • Shortages of some goods due to supply chain disruptions across the globe.

The impacts of the cost of living crisis are being felt globally, but government policy can affect how badly ordinary households are affected.

In France, for example, a 4 per cent cap on energy meant that household energy bills have only risen by a maximum of 4 per cent, forcing state-owned energy company EDF to bear the brunt of increased purchase costs.

In the UK meanwhile, the energy price cap rose by 54 per cent in April, adding hundreds of pounds to monthly energy bills for millions of households. 

Energy bills 

The energy crisis has affected households globally due to the cost of wholesale oil and gas spiking worldwide.

This spike has made it more expensive for energy providers to purchase energy, and in the UK, these costs have been passed onto consumers in the form of higher energy bills

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Ultimately, the rise in the price of energy has been driven by a period of high demand when supply was low.

Although the conflict in Ukraine has worsened the situation, it did not entirely create it, contrary to what some politicians have claimed. 

The cost of energy for UK households rose sharply in April after the price cap – determining how much suppliers are allowed to charge – shot up to 54 per cent. 

Those who are on default tariffs have seen increases of £693 from £1,277 to up to £1,971 per year, while prepayment customers have seen an increase of £708 from £1,309 to up to £2,017.

In May, the head of energy regulator Ofgem announced that the price cap would rise further in April, pushing the average bill up by around £800 – to £2,800 a year.

Changes to the price cap may also mean the cap changes more frequently, meaning costs could fluctuate every three months in future. 

The announcement was met with fury by financial campaigner Martin Lewis, who accused Ofgem of “selling consumers down the river”.

Normally, customers facing increases in energy costs would be able to shop around for better deals, but options are now limited due to the fact that all suppliers are facing higher purchase costs. 

Rent, bills and mortgages 

Private rental costs are now rising at the fastest rate on record, jumping 14 per cent in London over the past year and more than 19 per cent in hotspots like Manchester, according to data from April.

The average advertised rent outside London is now 10.8 per cent  higher than a year ago as tenants grappled with “the most competitive rental market ever recorded”, property website Rightmove said.

Already, data shows that private rents are unaffordable for the poorest in the country, with data from 2021 showing that there are just two areas in England where the poorest families spend less than 30 per cent of their income on rent costs.

Data also shows that no region in England is affordable for a woman on a median salary to rent a private home.

Private tenants on lower incomes are being hit particularly hard, with many finding themselves priced out of affordable homes or facing unreasonable selection criteria from landlords.

Housing costs have also been pushed up further for many by an increase in council tax bills, with around two-thirds of councils deciding to raise rates.

In many areas, the increase has been the maximum permitted without consulting residents – 2.99 per cent.

However, if you live in a home rated with a council tax band between A and D, you should be receiving a rebate of £150 from to ease cost of living pressures.

If you pay your council tax by direct debit, this will be paid into your account automatically. Otherwise, you should check with your local council to see how you can access the funds.

Mortgage holders have also been hit by an increase in costs as the Bank of England has increased the base interest rate in an attempt to tackle inflation. This means repayments will be more expensive.

Many mobile phone and broadband providers are also putting up costs, with BT, for example, adding £42 per year onto bills for customers.

You should check with your broadband and mobile providers to see whether any increases are ahead, and consider shopping around for a cheaper deal to reduce costs.

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The rising cost of food has been a primary concern for poverty campaigners, with food banks reporting an increase in demand for their services which could force them to ration how much food goes into a parcel.

According to market analysts Kantar, grocery prices rose at their fastest pace in more than eight years during February, hitting 4.3 per cent.

This represents the steepest rise since September 2013, with the price of fresh beef, cat food and savoury snacks rising the fastest.

With inflation set to hit another record high this spring, and the conflict in Ukraine creating disruption to supply chains, prices are expected to continue rising for some time.  


From April 6 to April 5 2023 national insurance contributions will increase by 10 per cent,  which ministers said will be used to tackle massive backlogs in the NHS and, in the coming years, improve social care services. 

Ministers and much of the media have been describing the increase as 1.25 percentage points — from 12.5 per cent to 13.25 per cent. While this is accurate, it downplays the scale of the increase and differs to how many other changes are being presented. 

National insurance is paid in part by employers, and in part by employees. 

The proposals have been particularly controversial because those over state pension age, who are likely to benefit most in the short-term, do not have to pay it. 

Sunak announced in his Spring Budget, however, that the threshold at which national insurance is paidwill be raised by £3,000, from £9,568 a year to £12,570, matching the rate at which income tax must be paid.


At the start of March, rail fares rose by 3.8 per cent, heaping further misery on households already facing rising living costs. 

In spite of calls to scrap it, the government defended its decision to go ahead with the rise, saying the hike taking place in March gave commuters ample opportunity to purchase season tickets at old prices.

Labour have criticised the decision, however, saying that commuters will see average fares rise to 48.9% more than they were in 2010. 

Shadow transport secretary Louise Haigh said: “Families already facing soaring taxes and bills will now be clobbered with an eye-watering rise in the cost of the daily commute. Many will wonder what planet ministers are on if they think people can afford this?”

So how much worse-off will I actually be? 

In April, the government uprated pension payments, benefit payments and the minimum wage.

While pension and benefits rose 3.1 per cent, the minimum wage rose 6.6 per cent. 

With inflation now standing at 9 per cent, however, these gains have been wiped out by increased costs.

Most households are now facing a decline in living standards, with average wages failing to keep up with inflation. 

Poorer households are being hardest-hit, however, due to the fact that low income households spend the largest proportion of their income on expenses like energy bills. 

The Institute for Fiscal studies has warned that poorer households are facing an inflation rate of 10.9 per cent, rather than 9 per cent, for this reason.

This means the poorest are facing prices which are 10 per cent higher than a year ago.

“So far, the government’s measures to reduce the impact of these bill rises have been shockingly inadequate,” Luke Murphy, associate director for energy at the Institute for Public Policy Research, said. 

“To prevent this energy crisis becoming a living standards catastrophe, the government needs to get targeted support to those with the greatest need.

What is the government doing to tackle the problem?

Following intense scrutiny over both the cost of living crisis and the Sue Gray report, Chancellor Rishi Sunak announced a £15bn package of measures to assist households with rising costs.

The package included: 

  • Scrapping a former policy to offer £200 energy loans in October and replacing it with a grant of £400 which won’t have to be paid back
  • Giving a one-off payment of £650 to benefit recipients over the course of a year
  • Giving a one-off payment of £300 to pensioners in receipt of the Winter Fuel Payment
  • Giving a one-off payment of £150 to disabled people in receipt of disability benefits
  • Adding half a million pounds to the Household Support Fund 

Sunak’s Spring Statement in March previously outlined measures to tackle the cost of living crisis. This included:

  • A fuel duty cut by 5p in the pound
  • Extending the household support fund to support vulnerable families
  • Raising the national insurance threshold to same rate as income tax
  • Reducing the basic rate of income tax by 1p in the pound in 2024

Earlier in the year, the government confirmed it would give households in council tax bands A-D a £150 rebate on council tax bills in April.

Where can I get help if I’m struggling? 

If you’re struggling during the cost of living crisis, there are a number of different ways you can seek help.

With regards to energy bills, the government has a host of existing schemes you may be able to apply for. This includes the Warm Home Discount and Winter Fuel Payment.

Later this year, all households will receive a £400 grant to assist with everyday costs, while disabled people, pensioners and those in receipt of benefits will get extra help. 

Citizens advice has a comprehensive list of grants and schemes for paying your energy bills on its website.

Water suppliers have schemes available to help customers pay their bills, so if you are struggling in this instance, this should be your first port of call. 

For rent, you may be able to get help through claiming universal credit, which has now replaced housing benefit. 

If you already claim benefits, and they don’t cover your housing costs, you may be able to get a discretionary housing payment through your local authority, which can help to cover the shortfall.

Council tax relief is also available via your local authority if you’re struggling to pay. You can find out more about applying for council tax reduction through the government’s website.

If you pay your bill by direct debit and are in council tax bands A-D, you should get an automatic rebate. If you pay another way, you should check with your local authority to check how you can claim. 

Your local council may also be able to help you if you’re struggling to buy essentials like food – and you don’t necessarily need to be in receipt of benefits to get help.

Alternatively, you could seek help from a food bank if you’re having a hard time paying for meals. The Trussell Trust – the largest UK food bank organisation – has a list of food banks you can access on its website.

Citizens Advice has a comprehensive guide on what to do if you’re struggling with living costs of all kinds, and can be contacted to help signpost you to services which can help.

Martin Lewis has also put together a “cost of living survival guide” with dozens of tips on how to save money and survive this difficult time. 


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