At just 26, Sam has already had a number one album, Hypersonic Missiles, been named one of the BBC’s Sound of 2018 picks and won the Critics’ Choice Award at the 2019 Brit Awards. He has decided to use his rapidly growing platform on behalf of those without a home this Christmas.
His latest single, Winter Song, was released in collaboration with The Big Issue to raise awareness about homelessness and the incredibly difficult year that vendors have faced.
“I love making music. But musicians, we’re primarily just entertainers. So at times it can feel like a quite a vacuous, almost selfish existence,” said Sam.
“To do something like this gives my job a bit more clout and makes me feel like I’m actually doing something which is helpful. And I think that’s more rewarding than playing to 50,000 people.”
Ahead of the release, he met up with Newcastle-based vendor Earl to hear more about how The Big Issue helps people.