How much does what you like inform who you are? How much have the things you like shifted you as you shift with them? We all carry significant cultural moments that transport. They can be hugely personal or wildly in communion with others.
The theme tune to Lovejoy, and the past comforts that evokes; the bit in Radiohead’s Let Down when the tone changes and the thing swoops and that which was dark is flooded with light and everything is suddenly, immeasurably, better; an image of Eric Cantona, leonine, collar up, chest out towards the Stretford End; a line in a poem that for reasons you can’t explain, or don’t want to, fires you up; John Coltrane!
When you start thinking about it, many will come. And with them the internal dialogues take flight and when others hear them, they feel they know you better. Everyone contains multitudes. One of the great parts of being in life is sharing these things and understanding that which bonds.
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Frequently our vendors are seen as an amorphous mass, not individuals, people who are on the edge, who have been through it and who have suffered and are in need of tea and sympathy. There is a lot of truth in that, naturally.
But just as every one of their routes to sell The Big Issue is different in small and big ways, so every one of the things they like and feel is different in big and small ways.