Advertising helps fund Big Issue’s mission to end poverty
Get 8 issues for only £9.99 - delivered to your door
SUBSCRIBE
Opinion

Jeremy Corbyn rocks Glastonbury – How did it come to this?

When the general election was called, Jeremy Corbyn's approval rating was -30 per cent. But now he's galvanising a new generation of voters and going down a storm at Glastonbury. How did this happen?

Jeremy Corbyn at Glastonbury

Last week an estimated 100,000 people gathered at the Pyramid Stage at Glastonbury to see Katy Perry’s warm-up act. It was one of the biggest crowds of the event. There were claims – unsubstantiated – that it was the biggest Glastonbury crowd ever. It was for Jeremy Corbyn.

To the tune of The White Stripes’ Seven Nation Army, Corbyn’s name was chanted. T-shirts emblazoned with his name were doing brisk business across the Somerset site. Within hours, a YouGov poll put Corbyn ahead of Theresa May for the first time as the nation’s favoured PM.

How did it come to this?

A YouGov poll put Corbyn ahead of Theresa May for the first time as the nation’s favoured PM

Eight weeks ago, when May called a snap general election, Jeremy Corbyn was a busted flush. The Labour Party languished 20 points behind the dominant Tories in the polls, while Corbyn’s approval rating was around -30 per cent compared to May’s +20 per cent. In April, 55 per cent of voters polled felt May was a strong (and, presumably, stable) leader, with just 17 per cent saying the same for Corbyn.

Corbyn, of course, didn’t win the election. But something remarkable happened. A formerly quiet tide of, mostly young, voters rose. And nobody saw them coming. Activists and canvassers for the first time in their lives, they were more than simply people putting an X in a ballot box and moving on. The 18- to 24-year-olds of Britain came out and voted in droves, confounding everybody. And Labour were ahead in every age category up to 50.

This election campaign was a story of the ancient and the modern. Old-school political rallies at which Corbyn and his Labour allies addressed thousands of people, alongside new left-leaning online news organisations working to counteract the attack lines from the other side.

Advertising helps fund Big Issue’s mission to end poverty
Advertising helps fund Big Issue’s mission to end poverty

Good old-fashioned door-to-door canvassing was directed by new apps enabling would-be canvassers not only to find their nearest marginal seat but to organise car-sharing to get there. Appearances by supporters in the established news media were allied with dedicated teams creating videos specifically to go viral, and the Grime4Corbyn movement.

The election campaign was a story of the ancient and the modern

The Big Issue has looked at who these new voices leading a new political resurgence are. It’s not enough to dismiss them as idealists with a smartphone and no sense of fiscal policy. There is more going on. There is a community of news-makers and opinion formers; of vote-registration drivers and political agitators who have brought Corbyn to the very cusp.

They are not going away. What will come next?

Photo: © David Levene 2017

Advertising helps fund Big Issue’s mission to end poverty

Never miss an issue

Take advantage of our special subscription offer. Subscribe from just £9.99 and never miss an issue.

Recommended for you

View all
More and more poor children are missing school since Covid. Here's how to get them back in class
Martin Hodge

More and more poor children are missing school since Covid. Here's how to get them back in class

Just Stop Oil may be reviled – but their tactics reshaped the climate movement
Just Stop Oil
Sam Nadel

Just Stop Oil may be reviled – but their tactics reshaped the climate movement

This theatre company uses Jellycat toys to break barriers for children across the UK
The Noisy Dinosaur production from Toucan Theatre. Image of two cast members with jellycats
James Baldwin

This theatre company uses Jellycat toys to break barriers for children across the UK

People in poverty feel disconnected from democracy. But it doesn't have to be this way
Hannah Paylor

People in poverty feel disconnected from democracy. But it doesn't have to be this way

Most Popular

Read All
Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits
Renters: A mortgage lender's window advertising buy-to-let products
1.

Renters pay their landlords' buy-to-let mortgages, so they should get a share of the profits

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal
Pound coins on a piece of paper with disability living allowancve
2.

Exclusive: Disabled people are 'set up to fail' by the DWP in target-driven disability benefits system, whistleblowers reveal

Cost of living payment 2024: Where to get help now the scheme is over
next dwp cost of living payment 2023
3.

Cost of living payment 2024: Where to get help now the scheme is over

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know
4.

Strike dates 2023: From train drivers to NHS doctors, here are the dates to know

Support our vendors with a subscription

For each subscription to the magazine, we’ll provide a vendor with a reusable water bottle, making it easier for them to access cold water on hot days.