Everybody has a Christmas tradition. Some are more easily understood than others. Maybe you like to wear a jumper with a flashing tree on the front while listening to Bob Dylan’s Christmas In The Heart album on repeat. Perhaps your children, well beyond their early years, still insist that Santa fills a stocking for them for Christmas morning. Or, it may be that you set about re-reading James Joyce’s The Dead under flickering light as you try to learn again the final page and contemplate the nature of being and where we go in life and death.
We all have our own peccadillos.
One tradition that we recognise here is an increase in readers to The Big Issue. If you are a reader who comes to us at Christmas, we welcome you. It’s a fantastic thing to see the rise that comes at this time of year. Buying the Christmas special is a blossoming great British seasonal ritual.
Outside the weather is frightful, homeless numbers are rocketing, and good people want to do something good. And buying The Big Issue does a lot of good.
With every purchase, you’re changing a life. Our vendor earns money from the exchange and, chances are, they, especially at Christmas, meet somebody new. They have a better chance to experience the inclusive warmth of Christmas that we all seek.
Ideally you will find something inside that will pique your interest or make you shift a little and encourage you to stay with us into 2020. It is unlikely you’ll find Sonny Liston, the Archbishop of Canterbury and incredible writing from inside a prison together elsewhere. We exist to fight poverty and that can only happen when you come with us.