The period poverty-battling Hey Girls take a giant leap forward in their fight this week as their products hit the shelves of supermarket giants ASDA and Waitrose.
A £50,000 investment and mentorship from Big Issue Invest’s Power Up Scotland programme has helped bolster the social enterprise’s ability to grow and allowed them to purchase the stock needed to supply the stores, with products hitting shelves from August 13.
Founded just eight months ago by Celia Hodson with the help of her two daughters, Kate and Becky, Hey Girls sells sanitary towels on a ‘buy one give one’ model – meaning for every pack purchased another is donated to a woman in need.
“It all started with a heated discussion between myself and my two daughters that results in a big hairy audacious goal,” Hodson told The Big Issue. “We simply wanted to work out if we could fix period poverty and what that would look like.”
“The supermarket listings prove that social enterprise can get into the mainstream while at the same time making the society we live in fairer and more equal,” said Kieran Daly, Scotland manager for Big Issue Invest.
“We’re thrilled to be working with Aberdeen Standard Investments, The University of Edinburgh, Scottish Government and Brodies LLP. This unique partnership has brought creativity, technical skills and mentoring to early stage social ventures like Hey Girls, which adds value beyond the funding they receive.”